Fashion is gradually being captured by the metaverse, and this collaboration is another confirmation of that — Vogue Hong Kong released the first-ever Metaverse cover, featuring Krista Kim’s “The Mars House” digital world. This metaverse space was produced in partnership with W3rlds.

The digital project is actually a campaign created by Krista for Clé de Peau Beauté Japan, a luxury skincare and makeup brand by Shiseido. The Metaverse was produced in partnership with graphic design studio WearDigital, software developer Lotsa, and Arhead Metaverse ecosystem. Users can already visit the Metaverse location on Clé de Peau Beauté’s website.

The Mars House is “The First NFT Digital House” created by Krista Kim a year ago. She was inspired by Kyoto’s architecture, which was built for the zen consciousness of the community. However, Kim wanted to expand on this tradition by using the digital age. Designed in such a way as to create a healing atmosphere, the house was conceived as an open plan, and all floors and ceilings, including furniture, were made of glass.

“The Metaverse is a field of consciousness, where communities come together to have meaningful, authentic experiences that elevate human potential through education, health & wellness, and science at the intersection of art,” — tweeted Krista Kim about the project.

Krista Kim is a transmedia artist, and she has another personality — the founder of the Techism movement. Back in 2014, Krista foresaw the impact of Web 2.0 even before the general public felt that digital technologies would revolutionize art and even our daily lives. Now she advocates for artists and creators to use digital technologies to promote the humanistic spirit, turning the digital world into a platform for bringing people together and expressing positive energy and care.