Apple’s recent release of the Vision Pro headset has sparked significant interest in the VR/AR market. Unlike other companies, Apple has chosen to distance itself from established terms such as AR/VR/MR/XR/Metaverse, which often carry associations with other companies or scepticism. Instead, Apple has coined the term “spatial computing” to describe its vision. This article explores the implications of the Vision Pro release for the world of spatial computing and its potential to reshape the industry.

The Significance of Vision Pro for Spatial Computing

The Vision Pro headset serves as a compass rather than an exact roadmap for the future of spatial computing. Apple has demonstrated the direction in which the industry should move, emphasizing the transition from flat screens to information seamlessly integrated into the world around us. The key to realizing this vision lies in the community and the development of content, business solutions, and frameworks based on Apple’s guidance. The decisions made in this ecosystem will likely shape the future of spatial computing and become the next “big thing.”

Strengths and Weaknesses of the Vision Pro Headset

One of the notable strengths of the Vision Pro headset is its accompanying manifesto, which includes not only the product itself but also a development environment and educational resources. These resources, such as the Principles of Spatial Design, contribute to the tectonic shifts required to establish new digital habits. Spatial analogies to familiar touch gestures like tap/swipe/pinch are poised to transform the way we interact with technology. The strong focus on the environment, information, and user experience sets Vision Pro apart.

On the other hand, a potential weakness lies in the inherent risk of wearing such a device on one’s head, even for professionals. Personal experiences with advanced and lightweight headsets have often caused discomfort or rejection, despite being an integral part of my work. This issue highlights a broader challenge faced by wearable devices, and the only way to overcome it is by putting the user experience at the forefront. The final judgment on this aspect will come with firsthand testing of the device.

Market Concerns

Apple has had a remarkable track record of success in recent history, with only a few missteps. The current gamble they are taking by venturing into spatial computing after a decade of anticipation represents a significant turning point. To establish a new global paradigm for interacting with information, various components need to be in place: internet speed, computing power, sensor accessibility, and advancements in screen technology. The transformation process requires the development of each of these components, or else the new technology will only reach a fraction of the population, rendering it ineffective on a planetary scale.

Addressing Critics and Professional Apprehensions

It is difficult to critique a product without experiencing it firsthand. Speculation alone does not provide a comprehensive understanding. Sometimes, encountering a new technology leaves one in awe and simply exclaiming, “It’s magical.” Apple has excelled in delivering this sense of wonder through its unique approach. Criticisms regarding battery life or discomfort caused by headbands (even if referred to as “cushions”) can be easily found in product reviews, but they do not form the focus of this critique.

The Mass Appeal and Consumer Adoption

The Vision Pro is not intended to be a mass-market product. It is targeted at professionals, with a high price point and only a limited number of companies possessing the expertise to develop spatial UX/UI. The average reader of this article may not necessarily need to purchase the headset. Instead, they should seek opportunities to try it at exhibitions or through developer friends and make a personal decision. The crucial question to consider is whether one believes information should surround them. If the answer is negative, an alternative location for information must be proposed. If you have an idea that does not involve direct brain-to-brain communication, feel free to reach out to me at ivan@w3rlds.com — I would be interested in learning about your concept.

Conclusion

The release of Apple’s Vision Pro headset has ignited discussions and raised expectations within the VR/AR market. By introducing the concept of spatial computing, Apple aims to redefine how we interact with information in our surroundings. While the headset showcases promising strengths, such as its holistic approach to design and user experience, it also faces challenges related to user acceptance and comfort. As the market eagerly awaits the impact of Vision Pro, it is important to consider the technological readiness and the collective efforts required to realize the transformation envisioned by Apple in the realm of spatial computing.