The W3rlds team created many different worlds, but this time we flew further than the stratosphere. Leading luxury developer Hutton entered the metaverse using the W3rlds ecosystem.

Hutton Metaverse

The development of the project took 2 months and included the elaboration of prototyping, modeling, texturing, and setting up the “nature” of space (in this case, an imitation of a lunar landscape). The concept for this project was produced by the creative agency Glyph. The key architectural idea is a critical situation in the field of climate and biodiversity, a call for architects to change their attitude to design in order to avoid catastrophic global warming on the planet and rethink future buildings. The phenomenon of constructed reality was taken as a basis: photomontage, manipulation of negatives, work with scenery and light. Because of these techniques, a person feels like a hero of a fantastic movie.

“Metaverses are changing the way of communication with a new audience, for whom the touch screen is no longer a technology, and the virtual world is not a distant future, but a connecting element between the physical and digital” — Ivan Puzyrev, W3rlds CIO.

The Hutton Metaverse space is filled with NFT objects by world-renowned artists. And a set of unique technical solutions inside the metaverse allows the presentation of virtual sculptures of artists both inside space and in augmented reality.

The transition of communication into a three-dimensional experience, which can be both completely virtual and connected to the physical world, for example, using AR, is a new environment for the brand. All the same, actions that are currently available on social networks or on the company’s website can take place in digital reality but in a more massive connection between brand and product. For example, Hutton already has the function of virtual sale of real estate, a preview of an object under construction, accompanying the physical purchase with a digital copy of the space, the ability to visualize the interior, as well as meeting buyers or tenants in meta reality.

“The main goal of the project is the desire to inspire visionaries and seekers to new discoveries and to present the theme of space, science and human potential. We continued the idea of new meditative spaces that are implemented in our homes” — Valentina Davydik, Marketing Director of Hutton.

A month ago, a big opening of the metaverse space took place, where Hutton employees and his partners appeared as avatars. They went around the entire space, looked at every object of the metaverse and took a memorable photo.

Hutton chose the W3rlds ecosystem as the most flexible and convenient solution on the market, allowing creators to launch micro-universes without code and run them directly in the browser with domain binding. In the future W3rlds team plans to add more complex game mechanics, open a sales office, organize regular events for the brand community and gradually integrate many site functions, but in a new three-dimensional immersive and multi-user format.