Phygital delivery platform
We reshape, optimize and deliver AR content that works.
No app required, on any device.
Explore Our Features

A bridge between physical and digital layers

1
Easy access
Printed code placed anywhere will lead to immersive content
2
Works for everyone
Over 2 billion users with iOS and Android will have access to Augmented Reality
3
Changeable content
Content could be replaced depend on time, user location or user needs
Services We Provide
We help our clients to develop their businesses rapidly and successfully
Scan QR code
Simple rotate your phone and scan QR code with any camera. Loading will start automatically on web
Get the content
Link leading to the web-based platform delivering 3D objects in Augmented Reality
Enjoy and share
Share your content on any social media and cover a large audience with unique content
Augmented Reality by Arhead
City-scale AR solution
Implemenation
Real Estate
Immersive Augmented Reality presentation of buildings and apartments of any size
Marketing
Series of AR objects made in collaboration with famous brands and artists
Art and design
Series of AR sculptures made in a collaboration with digital artists
Virtual Assistant
Personal concierge for locals and tourists with updates and individual proposals
We build a bridge between physical and digital layers
Three main components for every project we made
Content
We create, digitize and convert any physical objects to immersive digital content of any scale from art and furniture to apartments and buildings
Space
Arhead provides an end-to-end solution that allows any user to engage with digital information connected to a space. We scan, process and store room-scale and city-scale spaces to provide the most effective experience.
Operation
Our team works with advanced AR technologies and combines them with user needs. We present a new way for communication between users, space, and growing information flow.
Trend-watching
Citizens are ready to implement digital cities
Last years, companies such as Snapchat, Facebook, and Apple have increased their time and investments in augmented reality. Who own digital twin of the city - gain access for services of the next big media channel.
Context
City-scale AR is a new layer of digital and physical interplay
Digital layer is renewable dimensional copy of real city stored in a cloud and accessible for citizens.
It’s a new way for communication between people, the city, and growing information flow.
City of the future shaping users digital habit
City-scale AR requires unique approach to engage people with a space

Nakheel own the digital layer -
we support and operate it.
Key benefits
Formed union will be able to rent and sell digital space but also moderate content and form a policy to communicate with existing and upcoming advertising platforms.
Control
Digital content moderation and approval will allow to create a new type of design code. Guideline will support and control actors and advertising platforms with governance verification using smart contracts.
Data
Balancing between private and public data we will provide unique combination of spatial contextual data about users behavior including GPS location heatmaps. Next we will be able to provide precise crowdsourcing tool connecting citizens needs and governance possibilities.
Income
Operating and leasing virtual space will generate additional income going thru chain of business, digital landlord and platform operator. Form of tax for usage of already existing space without any need for physical construction
First steps and planning
1
Event and public space
World most important event provide vision of the future, spread innovative ideas. Expo 2021 in Dubai is great opportunity to demonstrate a vision of the future for global audience and place a vector for upcoming digital city development. Optional first steps could be AR sculptures in the Dubai Mall public spaces.
2
Digital city scanning
Digital layer is renewable dimensional copy of real city stored in a cloud and accessible for citizens.
It’s a new way for communication between people, the city, and growing information flow. AR in city will play significant role in a creation of new useful perception of all information flow around.
3
Metaverse operation
Governance own the digital layer - we support and operate it. Formed union will be able to rent and sell digital space but also moderate content and form a policy to communicate with existing advertising platforms such as Google and Facebook
Public Art
Series of AR sculptures made in a collaboration with digital artists will be virtually located on Expo 2021 territory. Any user with almost any phone will be able to get unique experience and share emotions in social media.
More content - more people
People getting "wow" effect so they are more likely to share experience with others. Massive animated digital sculptures are almost impossible in real life but always possible in digital layer bringing more people to enjoy unique interplay between physical and digital
Preparing for the vision
There are no AR without people who use it daily. We need a proper introduction to setup interest to upcoming inevitable new media - Augmented Reality. Step by step we will help to shape a real digital habit for all citizens helping to operate with digital city.
Ready to start
AR exhibition do not need any complex physical infrastructure allowing us to setup it anywhere after necessary permission. We are team of professionals focused specifically on digital city of the future and ready to launch this project start from now.
City-scale AR required precise point cloud
Future city operations needs to have a Digital layer

Our deeptech solution create renewable digital copy
of the city
State of the art technologies digitize the city
from big highways to tiny alleys
How It Works
1
Scanning
Unique software creates a very precise 3D model of the city based on stereo videos or LiDAR
2
Processing and storing
Digital copy of the city based on point cloud stored in a cloud and combining with spatial data
3
AR experience
Tourism and advertisement, city service and navigation - gain access to all possibilities with digital city
Option A:
Video-based technology to build a digital city
It allows to create, operate and update the digital city easily without expensive hardware and additional costs.

Cameras can be mounted on any vehicles which bring rich area coverage.
Option B:
Application for citizens to become creators of digital layer above the city
Local-scale solution for indoor, pedestrian and hard-to-reach places
Cameras can be mounted on any vehicles which bring rich area coverage.

citizen = creator

Let the people use their phones to add and update the digital city, interact with the new digital city layer.

Enrich their experience by using immersive actions in any city location.
Photogrammetry test scanning in Dubai made by our team.
Conclusion
Digital layer will play a significant role in the city of the future
Our team provide a unique solution to service city and build the best communication between citizen, state and commercial infrastructure
Team
We are team of passioned professionals focused specifically on digital city of the future. We are deeptech company developing all required technology stack by using unique skills.
Experience
Start from 2012 we are pushing forward AR and spatial digital architecture as a next computing platform. Years of experience allow us to find a basic needs for city of the future.
Future
Our vision is to build and service digital infrastructure of future cities. We developing solution for tomorrow to work with city of today.